About Us

Our company purpose is to please underserved consumers around the world by providing them with innovative brands and products. Thanks to an agile corporate structure, a strong network and external focus we are quick to adapt to the latest trends. Doing good while supporting our consumers, customers and partners is at the core of our culture. Over time we will build a brand portfolio of specialist brands that are tailored to please underserved consumers and customers all around the world.

Today there is an increasing consolidation of brands with a few big companies. The focus is often to drive profits in categories where they are well entrenched. The result is a shortage of consumer relevant innovation. We want to change that! Our focus is on underserved segments that lack meaningful consumer and customer centric propositions. So, categories where there is a consumer need but no offer to match.

For our product development, we apply a ‘no compromise’ approach putting the highest priority on finding solutions that respect both the consumers and the environment. All our products go through rigorous testing and are proven to be effective and safe.